“吉庆生肖”惊艳亮相首届“北京国际非遗周”， 生肖IP互动体验受到热烈追捧！

由文化和旅游部、北京市政府共同主办，北京市文化和旅游局和部分省市文旅部门承办的首届“北京国际非遗周”于2023年10月22日-25日在全国农业展览馆等地举行。“2023全球吉庆生肖设计大赛（癸卯兔年）作品邀请展”在“北京国际非遗周”的“非遗正青春”非遗文创联展展区惊艳亮相！

The 1st "Beijing International Legacy Week" was held in Beijing . The activity was co-sponsored by Ministry of Culture and Tourism and Beijing Municipal People's Government, and undertaken by Beijing Municipal People's Government and the culture & tourism departments of some provinces and cities from October 22 to 25, 2023, in National Agricultural Exhibition Center. "The 2023 Global Zodiac Design Competition (Guimao Year of the Rabbit)" stunningly appeared in the cultural & creative joint exhibition area entitled "Young Intangible Cultural Heritages" in "Beijing International Legacy Week" .

精选历届优秀作品、特邀艺术家作品共同展出

展现传统生肖文化的创新表达

Joint exhibition of previous excellent works and specially invited artists' works

Show the innovative expression of traditional zodiac culture

本次展览精选了2023全球吉庆生肖设计大赛（癸卯兔年）的获奖作品，以及自2014年以来历届大赛的优秀获奖作品。同时，特邀艺术家邬建安的《白蛇遁隐》、白晓刚的《红牛》以及孙世前的机甲作品《望月甲》共同展出。展出作品以时尚、丰富、具有国际表达的设计语言演绎了中国传统生肖文化的当代魅力。

全球吉庆生肖设计大赛系列活动是由北京市文化和旅游局与中央美术学院共同主办的品牌文化活动，自2014年起，已连续举办9届，累计收到平面设计、产品设计、多媒体及交互设计等各类专业设计作品3万余件，获奖作品共计405件。参赛设计师来自全国各省市及4个大洲25个国家。9年来，大赛聚集了一大批具有创造力、想象力以及文化传播力的设计师，设计作品充分展现了设计师对中国传统生肖文化的理解和创新的表达方式。在作品中，我们看到了世界人民用设计语言讲述的中国生肖故事。

This exhibition selected the awarded works of The 2023 Global Zodiac Design Competition (Guimao Year of the Rabbit), as well as the excellent awarded works of the previous competitions since 2014. Meanwhile, Hidden White Snakes of the specially invited artist Wu Jian'an, Red Bull of Bai Xiaogang, and the mecha works Plenilune Mecha of Sun Shiqian were jointly exhibited. The exhibited works showed the contemporary charm of the traditional Chinese zodiac culture through fashionable and abundant design languages with international expressions. 

The series of activities of the Global Zodiac Design Competition is a brand cultural activity co-sponsored by Beijing Municipal Bureau of Culture and Tourism and Central Academy of Fine Arts, which has been held consecutively for 9 times since 2014. It has cumulatively received over 30,000 professional design works, including graphic design, product design, multimedia and interactive design, as well as 405 awarded works. The participating designers come from various provinces and cities in our country and 25 other countries from four continents. Since the nine years, the competition has gathered a great number of creative and imaginative designers with the ability of cultural communication. The design works fully show the designers' understanding of the traditional Chinese zodiac culture and their creative expression mode. In the works, we see the Chinese zodiac stories narrated by the world people through the design languages. 

精美生肖IP文化创意产品

让生肖之美点亮设计

Cultural & creative products of the exquisite 

zodiac IP 

Let the beauty of zodiac illume the design 

本次展览还特别展出了“吉庆生肖”系列文创产品。其中，《四兔追财》冰箱贴深受观众喜爱。它的设计来源是以中国敦煌壁藻井壁画上的“三兔共耳”为创作灵感来源。三兔莲荷，瓜瓞绵连，它们首尾相接，奔腾不息寄托了人们对万事万物生生不息的美好愿望。而《四兔追财》同样表达者财源滚滚不断的美好祝福。

“吉庆生肖”系列文创产品是全球吉庆生肖设计大赛推出的文创产品品牌，产品设计均来自大赛的原创设计作品。近两年，大赛不断探索设计作品的落地转化，将更加年轻化、时尚化、国际化的传统生肖文化元素融入到文创产品的设计开发中，实现“生肖文化＋”跨界融合，促进文化与旅游新消费。

This exhibition specially exhibited a series of cultural & creative products of "Auspicious Zodiac". Among them, the refrigerator magnet Four Rabbits Pursue Fortunes won great favor of the audiences. Its design inspiration came from "the joint ear shared by three rabbits" on the mural of the sunk panel in Dunhuang, China. Three rabbits are connected to the lotus, along with continuous melons. They are connected at the beginning and the end, and roll ahead ceaselessly, which show people's beautiful wishes of all continuous things. Four Rabbits Pursue Fortunes equally expresses the wishes of continuous wealth sources.  

The series of cultural & creative products of "Auspicious Zodiac" are the cultural & creative product brands boosted by the Global Zodiac Design Competition. The product design all comes from the creative design works of the competition. In recent two years, the competition keeps exploring the transformation of the design works and integrate younger, fashionable and international traditional zodiac cultural elements into the design and development of the cultural & creative products, thus realizing the cross-border integration of "zodiac culture +" and boosting the new consumption of culture and tourism. 

精致印章打卡、拍照互动体验

沉浸式生肖文化体验

Punch-in of exquisite stamps, interactive experience of photos 

Immersive zodiac cultural experience 

本次展览还推出了生肖IP打卡互动体验活动。观众通过多色套印体验，可以亲手印制一张精美的生肖原创作品。现场还为观众免费提供“十二生肖系列”互动拍照体验，受到观众的热烈追捧。

This exhibition also boosted the interactive experience activity of zodiac IP punch-in. The audiences may seal an exquisite creative zodiac works personally through the experience of multi-color overprinting. It also provided the interactive photo-taking experience of "12 zodiac series" for the audiences for free, thus winning great favor of the audiences.